If you're in the district and you watch cable, you may have noticed that John Garamendi has tweaked his TV spots in recent days. His "On Healthcare" commercial has been modified -- gone are the opening and closing "yee-haw" segments where he canters up on horseback. In their place are family scenes with his wife and grandchildren. You've got to give the guy credit -- it only took him five months of running and a LOT of mockery before he realized that the rugged rancher image was totally laughable in CA-10.
Now he's out with his closer for GOTV weekend, a recitation of his endorsements from the conservative editorial boards of the local papers. You can catch the new opening here.
And I have a question. If you're endorsed by a news conglomerate, is it just a little dishonest to quote from the same endorsement but cite the different mastheads under which it was published, thereby implying a wider base of endorsers? Just wondering...
